Nissan
A Micra Revolution
The mission
We were tasked by Allianz to reposition the brand in Ireland, and drive sales. Not easy in a category that is notoriously commoditised.
The solution
We developed a market-specific emotive campaign ‘NO MORE NICE CAR’ showcasing how the Micra was not going to be pushed around anymore. At the heart of the campaign was a short film featuring Isabel Lehane, a 15-year-old taekwondo champion. The message was clear – there’s a new car in town.
The impact
The Nissan Micra doubled its share from 5% to 10% and outperformed other European markets. The campaign also won the ADFX Grand Prix.
Awards
ADFX
- Grand Prix
- 2 x Gold
AME
- Silver
MAA Globes
- Gold
ICADs
- 2 Silver
Attribution
Locations
Ireland
Capabilities
Communications, Orchestration & Amplification, Production & Studios