The Workout Called Life

Therabody brings recovery to the workout called life

Therabody wanted to introduce their newest product to everyone, instead of just their elite athlete audience. So we helped them develop “For The Workout Called Life”, a campaign featuring everyday people doing everyday movements—and using Theragun as their recovery. In addition to TV, digital and social, we also had the opportunity to redesign their packaging, further helping them transform as a brand.