Stoplight Discount
New York marathoners are in for a treat
If you're a dedicated city runner, you've likely faced one of urban running’s biggest frustrations: the dreaded stoplight. Whether you’re doing an awkward jog on the spot or waiting with your watch paused, every red light throws off your pace, your rhythm, and your precious running data.
Craft Sportswear, the Swedish running brand, understands these challenges all too well. For NYC marathon week, Craft wanted to bring something tailor-made for the local running community, opening an exclusive pop-up store right on Broadway. Throughout marathon week, Craft turned all the time they spent waiting at stoplights while running into great discounts at the pop-up store.
How it works? Craft’s custom STRAVA plugin uses data for every single stoplight in Manhattan, and together with your running data, it can calculate just how much time you had to spend waiting at a red light. Once you’ve completed your run, the app generates a personalized discount code for you to use at Craft’s pop-up store. The more stoplights you encounter, the bigger your discount.
“Everything we do is based on established truths and insights from the running community. We are talking as runners to runners. Running in a city like New York is incredible, but the constant stops can get frustrating. This is our way of turning what might be the only downside of running in Manhattan into a perk,” says Niklas Moberg, Head of Brand, Craft Sportswear.
