Welcome, James!

Say hello to James Thorpe, our new Head of Strategy in Sweden. 

Although born and educated in the UK, James has spent his whole career in the US, most recently in San Francisco as the Global Head of Strategy for YouTube. 

What drew you to Forsman & Bodenfors? 
“This agency has always been on my radar. The creative nerd in me has followed Forsman from afar and admired your work and ways of working. The collective notion of solving problems, teams holding the decision-making, flat structures etc… It all holds such appeal. In simple terms, being part of a place that organizes around the work and works in ways where it doesn’t matter who you are or how senior you are, and it’s all about what you bring to the table, is deeply appealing.” 

What sort of creatives do you like to work with?  
“Good ones, ideally great ones.”  

And as a strategist, what do you want them to do with the information you give them? 
“Hopefully the best work of their lives.” 

Read the full article by Alex Reeves at Little Black Book Online. Or, if you have 45 minutes to spare, check out this blogpost at DaveDye.com James stumbled across last year.  

“Not only is it a great blog, but the video shows David Abbott recapping arguably one of the most iconic UK campaigns ever for BT, in the most thoughtful, humble, and clear manner. It stands for itself. An utter masterclass. Our industry at its best. Watch it.” 

Welcome, James! We’re excited to have you onboard.