Put On A Smile
Recognizing those struggling to conceive
According to the World Health Organization, 1 in 6 struggle to conceive, however, this fact remains largely unacknowledged in broader culture. First Response is proudly taking steps to recognise and support those facing challenges on their journey to conceive and bring attention to this important topic.
Struggling in Silence
The campaign launched with a 60-second film that shares an authentic look at the day in the life of a woman who is trying and struggling to conceive, and the challenges and reminders that she feels the need to smile through.
To further their commitment to supporting this community, a website was developed for First Response with information specific to trying to conceive. As well, a new partnership was created with Fertility Matters Canada, a Canadian organization dedicated to providing support, awareness, education, and advocating for equitable access to fertility care.
Campaign summary
First Response recognizes the path to parenthood isn’t always easy.
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